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Juan Fernando Pacheco

Juan Fernando Pacheco
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Juan Fernando Pacheco

Mastercard introduces accessible card

According to the latest report, new data shows 43 million people currently are living with avoidable blindness and 260 million with…

3 min readNov 29, 2021

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Mastercard introduces accessible card

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

What is the difference between Product Design and UX Design?

These terms get confused with each other a lot, especially if you’re a newbie in the design world.

6 min readOct 8, 2021

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What is the difference between Product Design and UX Design?

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

How to get started in UX — Part Two

A few days before, I posted the first part of how to get started in UX — Part 01, and like those are six steps, today I am sharing these…

7 min readOct 4, 2021

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How to get started in UX — Part Two

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

How to get started in UX — Part 01

In this post, I want to share with you six simple steps toward how to get started in UX design. In addition, I’m going to tell you the…

11 min readSep 29, 2021

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How to get started in UX — Part 01

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

Aesthetics scale

At the end of the day the proposed aesthetic metrics will serve in future empirical research, not only on the visual aesthetics of websites

3 min readSep 16, 2021

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Aesthetics scale

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

3E (Expressing Experiences and Emotions)

3E is a self-report method in which the user is provided with a simple pictorial template to express emotions and experiences in the form…

5 min readSep 14, 2021

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3E (Expressing Experiences and Emotions)

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

What is UX design?

In this post, I want to share my point of view on what UX design is, in a few words, what to expect and what not to expect. I am going up…

7 min readSep 6, 2021

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What is UX design?

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

IDEO Human-Centered Design (HCD) Design Process

IDEO defines Human-Centered Design (HCD) as a creative approach to problem-solving that begins with the end-user and ends with innovation

6 min readAug 30, 2021

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IDEO Human-Centered Design (HCD) Design Process

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

UBC’s Strategic Design Method (SDM)

The University of British Columbia design process

4 min readAug 28, 2021

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UBC’s Strategic Design Method (SDM)

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Juan Fernando Pacheco
in
Juan Fernando Pacheco

UX evaluation methods — 2DES

Two-dimensional emotion space

3 min readAug 21, 2021

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UX evaluation methods — 2DES

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Juan Fernando Pacheco

Juan Fernando Pacheco

LATAM BDM (Business Development Manager) @ TCS Interactive | Design Thinking coach and Senior UX Designer, NLP practitioner since 2015. **opinions are my own**

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